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Strategic Marketing for CDMO Industry
Strategic Marketing for CDMO Industry

Course Description

Marketing is often associated with advertisements or branded giveaways, but it is much more than that. In the highly competitive CDMO industry, having a strong marketing strategy based on your value propositions that truly connect with your target audience is critical for success. To effectively acquire new clients, it’s essential to have a customized, personalized, KPI-focused promotional marketing strategy. By upgrading your messaging based on your value proposition and keeping your target customer in mind, you can create a marketing plan that truly resonates with your audience.

By attending this course, you will learn how to implement new tactics into your day-to-day job, how to increase your marketing efforts and engagement and ultimately drive success for your organization.

  • Introduction to BTB marketing in the CDMO industry
  • Value Propositions: How to Identify your VPswith the VP Canvas
  • Target Audience: How to approach: LargePharma, Mid Size, Small Biotech
  • Promotional strategy: The importance of Account Based Marketing to successfully generate leads and prospects
  • Get the most out of your marketing & sales resources: TEAM
  • Increase your engagement: Personalize & Customize for your Large Pharma & Small Biotech targets
  • Understand the importance of marketing in the CDMO industry
  • Gain insights on how to differentiate in the highly competitive CDMO market
  • Learn how to upgrade your CDMO marketing team to an acquisition-generating department
  • Create Value Propositions that speak to your large pharma and small biotech customers
  • Learn how to work as a TEAM with an Account Based Marketing basis

Strategic Marketing for CDMO Industry

September 4 - 5, 2024, Live Online Training
Regular price $1,950
Unit price
per 
Henny Zijlstra

Meet Henny, an experienced commercial leader with a strategic and innovative mindset. With a proven track record of driving business growth and success in the competitive CDMO marketplace, Henny is dedicated to building and managing high-performance teams in marketing and sales.

START TIMES

11:00 AM New York time

8:00 AM Los Angeles time

4:00 PM London time

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Course Description

Marketing is often associated with advertisements or branded giveaways, but it is much more than that. In the highly competitive CDMO industry, having a strong marketing strategy based on your value propositions that truly connect with your target audience is critical for success. To effectively acquire new clients, it’s essential to have a customized, personalized, KPI-focused promotional marketing strategy. By upgrading your messaging based on your value proposition and keeping your target customer in mind, you can create a marketing plan that truly resonates with your audience.

By attending this course, you will learn how to implement new tactics into your day-to-day job, how to increase your marketing efforts and engagement and ultimately drive success for your organization.

  • Introduction to BTB marketing in the CDMO industry
  • Value Propositions: How to Identify your VPswith the VP Canvas
  • Target Audience: How to approach: LargePharma, Mid Size, Small Biotech
  • Promotional strategy: The importance of Account Based Marketing to successfully generate leads and prospects
  • Get the most out of your marketing & sales resources: TEAM
  • Increase your engagement: Personalize & Customize for your Large Pharma & Small Biotech targets
  • Understand the importance of marketing in the CDMO industry
  • Gain insights on how to differentiate in the highly competitive CDMO market
  • Learn how to upgrade your CDMO marketing team to an acquisition-generating department
  • Create Value Propositions that speak to your large pharma and small biotech customers
  • Learn how to work as a TEAM with an Account Based Marketing basis

"Trainer is very competent and has the complete knowledge of the matter."

– Senior Process Expert, B. Braun

"It is not at all frequent to find this grade of preparation and reaction to specific cases such as the ones presented. I'm enthusiastic! Thanks really."

– Tech Transfer Lead, Novartis

"Thank you for sharing all the links and informative material. Very professional organization and execution."

– Manufacturing Manager, Thermo Fisher Scientific

"The trainer was very knowledgeable about the topics and was able to answer all questions."

– Drug Product Subject Matter Expert, Pfizer

"Excellent work of the lecturer, good materials, clear explanations."

– Clinical Pharmacologist, Boehringer Ingelheim

Strategic Marketing for CDMO Industry

Download the full training agenda to reveal complete session details, training takeaways, case studies, daily schedule, special features and full trainer bio.

In-house Training

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